Guidelines for a Positive Online Reputation

In the technological day and age we live in, there has never been a more pertinent time to have a positive online image. More and more companies are stressing the importance of social media, thus bringing up the issue of managing these different platforms as well. The five following steps serve as a guideline as well as provide several tips for any businesses new to the online world or simply seeking to manage their presence more efficiently:

  1. Owning your own Search Engine Results Page (SERP)

Take matters into your own hands and let your creative juices flow. Don’t just settle for the typical search engine links that are at the top of your website. Do some researching, narrowing it down to the select few that will best serve your business or brand.

  1. Maintaining a positive social profile

Keep the different platforms you use updated regularly. This will result in better sales due to users being aware of what your business has to currently offer. It also showcases the company as a whole being reliable and interested in its customers’ wants and needs.

Social media sites that have proven most beneficial to professional businesses are: Twitter, LinkedIn, Facebook, Pinterest, YouTube, and Google+. It is also important to link all these profiles.

  1. Creating a blog

Be sure to buy a domain name and include your company or brand name. Managing a professional blog keeps online traffic rather than becoming a dull website that users rarely cross. It provides information as well as lists current events/trends that may be useful for those with questions.

  1. Carrying out an active PR strategy

Look for innovative ways to get the news of your business out there. Sponsor events and PUBLICIZE the partners you work with – get the word of your business out there in UNIQUE ways that attract people’s attention.

  1. Develop a specific department for online management

Although not all companies have the space or finances to have such a department, it can be beneficial. When hiring such a professional it is important to consider their credibility as well as prior experience. What tactics will be used? Some may require PR campaigns, social media updates, or content and support forums development. It is important to remember that maintenance is cheaper than repair.


The above article was written by Ashley Hil

Revamping NY’s Summons Process

2014 Summons Statistics

In November of last year, New York City officials announced that more tickets would be issued rather than arrests for misdemeanors. This decision not only surprised but perplexed state judges because their hands had already been full with civil responsibilities and would now also be busy processing additional tickets each year.

More than 350,000 summons were given in this year alone for low-level violations such as drinking in public, riding bicycles on sidewalks, etc. Out of these thousands issued, only 27% lead to a conviction. A higher percentage pertaining to these cases was the 38% that resulted in missed court dates, warrants then being issued to those individuals.

Problems Raised

As if these issues did not create enough problems within the judicial system itself, it also brought about questions regarding racial segregation. Out of all the summons issued in 2014, the community of Bedford-Stuyvesant, which is known for housing many African Americans, received over 300. Park Slope which is primarily a Caucasian neighborhood, however, only received 13. These numbers alone have given many members of the African-American community a feeling of oppression, sensing that these citations may have been racially motivated.

Resolutions in Order

Both Jonathan Lippman, the state’s chief Judge, and Mayor Bill de Blasio have recently announced their plans of a reform package. This transformation of the summons process has been developed in order to allow things to run more smoothly and efficiently for judges, lawyers, and individuals that are living in New York and facing low-level violations. In doing so, officials also propose that the backlogs at state courts should become more organized, hopefully clearing up any questionable arrests of individuals without proper conviction at Rikers Island.

Steps to prevent individuals from missing scheduled court dates will be carried out beginning this summer with voice-automated calls and text messages to be sent reminding them. A program being tested in Manhattan will also allow those with scheduled court appearances to show up anytime earlier within that designated week. Additional training for officers filling out these reports are expected to be provided, helping to eliminate citations being improperly filled out.

Various state officials have acknowledged that certain prior arrests have been unjust, stating that many are merely everyday people who have productive lives to carry out within society. The reform package is expected to give more respect and dignity back to these individuals. The city will also be responsible for posting quarterly data on the number of summons issued, broken down by precinct and race. New York Police Department’s annual report will also include demographic information pertaining to these summons too.


The above article was written by Ashley Hill