In the technological day and age we live in, there has never been a more pertinent time to have a positive online image. More and more companies are stressing the importance of social media, thus bringing up the issue of managing these different platforms as well. The five following steps serve as a guideline as well as provide several tips for any businesses new to the online world or simply seeking to manage their presence more efficiently:
- Owning your own Search Engine Results Page (SERP)
Take matters into your own hands and let your creative juices flow. Don’t just settle for the typical search engine links that are at the top of your website. Do some researching, narrowing it down to the select few that will best serve your business or brand.
- Maintaining a positive social profile
Keep the different platforms you use updated regularly. This will result in better sales due to users being aware of what your business has to currently offer. It also showcases the company as a whole being reliable and interested in its customers’ wants and needs.
Social media sites that have proven most beneficial to professional businesses are: Twitter, LinkedIn, Facebook, Pinterest, YouTube, and Google+. It is also important to link all these profiles.
- Creating a blog
Be sure to buy a domain name and include your company or brand name. Managing a professional blog keeps online traffic rather than becoming a dull website that users rarely cross. It provides information as well as lists current events/trends that may be useful for those with questions.
- Carrying out an active PR strategy
Look for innovative ways to get the news of your business out there. Sponsor events and PUBLICIZE the partners you work with – get the word of your business out there in UNIQUE ways that attract people’s attention.
- Develop a specific department for online management
Although not all companies have the space or finances to have such a department, it can be beneficial. When hiring such a professional it is important to consider their credibility as well as prior experience. What tactics will be used? Some may require PR campaigns, social media updates, or content and support forums development. It is important to remember that maintenance is cheaper than repair.
The above article was written by Ashley Hil